Side Hustle’s. If you don’t have one yourself, you likely know someone who does. I don’t know who dubbed the term ‘side hustle,’ but I’d really like to shake their hand because I love it. Whether it’s driving an Uber, an Etsy shop, photography, selling products or even blogging, I honestly love a good side hustle. Many of people a part of my generation feel they need some extra income in the side to help them make ends meet, afford a special luxury, save for a house, etc. So I give a round of applause and a hats off to those of us that keep up with a side business beyond the normal 9-5! I’m going to divide the rest of this post into two sections: One for those of us with a side hustle, and those of us without. I encourage you to read through both, no matter which end of the spectrum you are on.
Those Without a Side Hustle
To my friends and those of you reading this without a side hustle, I just ask that you hear me out for the next few paragraphs.
Many of us with a side hustle promote our business through means of social media. That means we talk about our business just as much if not more than our personal lives on our pages. For whatever reason we decide to take on a side hustle, it is very important to us. Think of it this way. We willingly sign up for e-mails from Old Navy and JCrew, and our inboxes are flooded with their ads, sales and promotions every day. We open up the e-mail, check out the deals and choose to shop or move right along with our day. Think of a side hustle the same exact way. Many of us don’t build up e-mail lists, so the only way we can promote special sales and our products is through social media. You probably don’t bat an eye when you receive those promotional e-mails, right? But when you see another post about that stinking mascara or essential oils, you roll your eyes and complain.
So I’m here to ask you, please don’t. Take a moment and think about how hard you work during the day to provide for yourself and/or your family. Those with a side hustle are working just as hard to provide for themselves and their family, they’re just taking a bit of a different avenue than you are. I won’t lie, it definitely can be obnoxious to scroll through facebook and see post after post where someone is trying to get you to buy something. But if it really bothers you that much, simply unfollow the account!
Even if you don’t purchase anything from your friends business, support them in any other way that you can. Like the photos that they share, comment on their live videos, share their posts with your friends that may be interested in their page. That means more than you know! So much goes into a good social media strategy when it comes to advertising, so the more exposure someone can get the better!
To Those with a Side Hustle
Whatever your side hustle may be, I know it’s hard. I know sometimes you feel bad for picking up something extra and adding it to your plate. You probably feel like it’s taking time away from your family or other important things in your life. But for whatever reason, you have this side hustle and you’ve dedicated yourself to making it work.
And that’s just it – MAKE IT WORK. Sit down and create a plan for yourself, what do you have to do in order to make sure you have a sufficient amount of time to dedicate to your side hustle. Sometimes that means skipping a bubble bath, but if it means that much to you, you will make time for it. I won’t lie, it definitely does help if you have a supportive spouse to help you through the process. However if you don’t have someone to help you through it, you’ll come out even stronger!
I will say that just like finding a ‘mom tribe’ is important, finding a ‘side hustle tribe’ is just as important for your success. To me personally, blogging isn’t really my side hustle yet as I’m not getting any income off of it (however I hope to!) My side hustle right now is Beautycounter, and I am so thankful to have a team of girls that absolutely rock. Not only are they extremely successful in their Beautycounter businesses, but they are an awesome support system as well. When we have rough months and feel like no one is listening or interacting with us, we are there for each other to cheer one another on. Even if you aren’t in a direct sales type company with a team of people, I would recommend finding someone within the same area of work as you. Having someone to bounce ideas off of, vent to and share the struggles and victories with is invaluable!
All of that being said, running a successful side hustle is hard. I personally am a stay at home mom, so I do have a decent amount of time most days to devote to my business. Even still, some weeks I look back and feel so defeated. I didn’t get near as many likes on my posts, only a few people watched my live video, and no one placed any orders. That is why it’s so important to always focus on the positive! Talk to someone new about your business, design new business cards to share – you must never be complacent with your business! Even when it seems like everyone is ignoring what you have to say, I guarantee you’re making an impact on someone whether you know it or not! So don’t give up, and stay true to your goals. Let’s support one another in our side hustles!